Hustle before the pause — Tim in bed, notifications floating

01 —For Landal

You Need This

A weekend in the Belgian Ardennes for Landal's 'You Need This' launch — concept, three paid films, all approved on the first cut.

Client

Landal

Year

2025

Discipline

Film · UGC

Role

Concept, Director, DP, Editor

Deliverables

2× 15s 'Landal Pause' paid films (9:16)
1× 'You Need This' emotion film (9:16)
Collaborative Instagram post + story package

Landal — the brand built when Roompot and Landal GreenParks merged into one — was relaunching with a new campaign: You Need This. An invitation, and a small provocation, to put the busy life down for a weekend. They tapped me to bring that idea to social through their creator programme.

The brief was a construct, not a script: a hustle moment, a branded pause button, a hard cut to one of the four Landal amenities — outdoor exercise, hot tub, waterpark, or beach. Authentic. Fly-on-the-wall. The viewer feels what the creator feels.

I treated it as a weekend trip. My girlfriend came along; we drove to Hillview Resort Grandvoir in the Belgian Ardennes and let the place dictate the shots. Office-bound bedroom hustle as the opener. Pause. Then bikes through wet pine forest, a log bench, the rain on the needles, the cabin on the hill. The contrast did the work.

Three films delivered — two 15-second Landal Pause cuts and one slower You Need This piece — alongside a collab Instagram post and a stills package. Concept, direction, camera, edit, all in one pair of hands. Approved on the first cut. Bought out for a year of paid media across the Netherlands.

First, the pitch: two 15-second Landal Pause cuts. A hustle moment, the branded pause button, then a hard cut to the amenity. Cabin on the hill as the payoff.